Privacy policy

Fowlers Motors Ltd is the trading name of Fowler's Motors Ltd, a company registered in England and Wales under company number 17021547. Our registered office is Unit A Lewin House, The Street, Radstock, England, BA3 3FJ, and we trade from Radstock Road, Midsomer Norton, Radstock, Somerset, BA3 2AA.

Fowler's Motors Ltd is the data controller for the personal information we collect through this website and when you deal with us. This means we decide how and why your information is used.

If you have any questions about this policy or your information, email sales@fowlersmotorsltd.co.uk, call 01761 417470 or write to us at our trading address above.

Contact details you give us, such as your name, email address, phone number and postal address, for example when you send an enquiry, ask for a valuation, call us or email us.

Details about the car you are interested in, or the car you want to sell or part exchange, such as its registration, mileage and condition.

Information needed to complete a sale, such as your address and payment details, and information about work we carry out on your vehicle in our Service and MOT Centre.

If you ask about finance: the details you give in a finance application. These are collected by DSG Financial Services Limited and the lenders it works with (see section 4).

Technical information when you use this website, such as your IP address, browser type, the pages you visit and information collected by cookies (see section 9).

We do not knowingly collect information about children, and this website is not intended for them.

To reply to your enquiries and give you the information you asked for (our legitimate interests in running our business, or steps taken at your request before entering a contract).

To sell you a car, value or buy your car, and carry out servicing, MOT or repair work you ask for (performance of a contract).

To introduce you to a finance provider when you ask us to (steps taken at your request before entering a contract, and our legitimate interests).

To keep records for accounting, tax and regulatory purposes (legal obligation).

To run, protect and improve this website (legitimate interests). Where the law requires it, for example for non-essential cookies, we will ask for your consent.

We will only send you marketing messages if you have agreed to receive them, and you can opt out at any time.

Fowler's Motors Ltd (Firm Reference Number 1058574) is an introducer appointed representative of DSG Financial Services Limited, which is authorised and regulated by the Financial Conduct Authority (Firm Reference Number 649675). DSG Financial Services Limited is a credit broker, not a lender.

When you click Apply Now or ask us about finance, you are taken to, or we pass your details to, DSG Financial Services Limited so it can arrange finance for you. DSG will share your information with the lenders on its panel so they can consider your application.

DSG and the lenders use your information under their own privacy notices, which they will give you. Lenders will usually carry out credit and identity checks with credit reference agencies, and these may leave a record on your credit file.

Warranty providers, so any warranty that comes with your car can be set up.

Our website, IT and communications providers, who host this website and handle enquiries on our behalf under contract.

Our accountants and professional advisers, HMRC, the DVLA, the police or other authorities where we are required or allowed to by law.

We do not sell your personal information.

Some of our service providers may store or process information outside the UK. Where this happens, we make sure appropriate safeguards are in place as required by UK data protection law.

We keep enquiry information for as long as we need it to deal with your enquiry and for a reasonable time afterwards in case you come back to us.

We keep sales, workshop and accounting records for as long as the law requires, usually at least six years after the end of the tax year they relate to.

Under UK data protection law (the UK GDPR and the Data Protection Act 2018) you have the right to ask for a copy of your information, to have it corrected, to have it deleted, to restrict or object to how we use it, and to ask for it to be transferred to someone else. Where we rely on your consent, you can withdraw it at any time.

To use any of these rights, contact us using the details in section 1. We will reply within one month.

If you are unhappy with how we have handled your information, please tell us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Cookies are small files saved on your device when you visit a website. This website uses essential cookies to make it work, for example to remember the cars you have saved or recently viewed and to keep forms secure.

We may also use analytics cookies to understand how the website is used so we can improve it, and our finance partner's pages may set their own cookies. Where the law requires it, we will only use non-essential cookies with your consent.

You can block or delete cookies in your browser settings. If you block essential cookies, some parts of the website may not work properly.

This website links to other websites, such as DSG's finance application pages, Google Maps and Facebook. We are not responsible for how those websites use your information, so please read their privacy notices.

We may update this policy from time to time. The latest version will always be on this page. This policy was last updated in October 2026.